What? Is that your FIRST rant ever Anita?
Well, it may be my last - it all depends on how many people I manage to piss off today (oops is that a swear word…).
And of course this is exactly the "best" topic for a first blog post, but what the heck - I might as well show my true colours right from the start right?
OK, this one will blow - so hang on or get out while you still can, if you're of the fainthearted kind. Sometimes I just have to get things off my chest and if you don't like it you ain't going to like a lot of my stuff from now on!
So here it goes…
I love marketing - I love what it teaches, I love its diversity, I love its flexibility and I love the fact that it never stands still…
Here's me hoping that it will move fast enough yet again, to blow this phase of its development right over The Tipping Point (truly and utterly grownd-breaking book by the way). It seems that we (a gross generalisation for the marketers of this world) are becoming our own enemies.
I really need to clarify this, because I don't want to offend the many really good marketers out there that have and still do drive this industry forward.
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