Aaand - I'm back - Ta - Daaaa!

OK, so at least I am consistent… with not posting on my blog often enough, that is.

But I have recently read a few great post about my blog and my person (interestingly enough, & very flattering :o) ), and that has inspired me to start voicing my opinions a bit more often than once in a blue moon…

I guess, most of my silence is due to a certain amount of confusion on my part. Yes, I'm not afraid to admit it… for a little while I have actually been "too original". What I mean is that, between being branded the "PPC Queen", leaving my 9 to 5, and starting up a few new business ventures (some more successful than others), I have had to learn a lot of new skills and relinquish some old ones - making me feel a bit like a "jack of all trades".

I am pretty sure that this is the case for a lot of online marketers. You start out all enthusiastic - million and one ideas in your head - and then you start learning every skill under the sun to cover all the stuff you want to accomplish! Pretty soon you have no idea what your specialty is anymore (are you Arthur or Martha - LOLLOLOL?).

Except that with me that's always been the case - even before I decided to work for myself… I could never settle for knowing just one trade…

So here it is — I specialise in EVERYTHING!

I've always been interested in learning more, in understanding how things work, and how they fit together. Why things work the way they do, and what things work best with what other things… See - we're a special breed ;o)

Don't get me wrong, I understand that a specialist, when you need a specific job done, is your best bet - as Seth Godin says in his post - We specialize in everything. And thanks, Seth for starting this important internal dialogue…

But a lot of the times, when you're just starting out on a project - or a concept - you need a generalist to look at the bigger picture and give you directions. I believe, without generalists, specialist will have a very tough time.

The bottom line? Is that it's taken me a while to understand that being able to see all sides of one story, can be just as valuable as specialising in one thing. Without any disrespect to specialists (actually I admire their commitment to one topic…), I am proud to be a good generalist, and good generalists are needed, and have a special value in the chain of events.

OK, with that royal "pat on the my own back", I wanted to say, that I am back!

And will resume my post at the throne of general business, marketing and human behavioural patterns discussions. I may mix in a few rants on fitness, health, nutrition and looking after one's temple (one's body) - because that's what I'm passionate about - and after all without passion there's no opinion…

Watch this space ;o)